This project, my first at Spark, allowed me to explore advanced rigging techniques, creating dynamic and relatable characters to celebrate Labor Day.
This project was an exciting opportunity to push creative boundaries for our agency's New Year promotion. I developed a concept that reimagined our brand elements in a fresh, dynamic way. The result was a visually striking animation that caught the eye of our owner, Perry, who was particularly enthusiastic about its innovative approach. While the final product ventured slightly beyond our typical brand guidelines, it sparked valuable discussions about the balance between creativity and brand consistency. This experience taught me important lessons about pushing creative limits while still maintaining a connection to established brand identity.
Check out the whole animation on Instagram
This project showcased our ability to create emotionally resonant content using traditional animation techniques.
A respectful animation depicting soldiers walking through fields, with flowers transforming into poppies on a woman's dress. This piece demonstrated our capacity for handling sensitive themes with appropriate gravity.
Find it on Insta